I served on the organizing team for the 9/11 Day event in Cleveland, one of more than 20 cities participating nationwide. My responsibilities included crafting the event script, coordinating with VIPs, managing media relations, and executing follow-up PR strategies. The event garnered media coverage from outlets such as Spectrum News and Freshwater Cleveland. More info on 9/11 Day.
This example highlights how I think creatively to communicate initiatives. I learned about a development project called 'Intro' that the chamber was financing and promoting. After researching architecture blogs and websites, I discovered a platform that highlights mass timber projects globally. I reached out, shared details about the project, provided images, and invited them to an upcoming webinar. As a result, Think Wood featured the project: Think Wood - Intro. They continue to follow and share updates about the project in their newsletters, extending its visibility and impact for the Greater Cleveland Partnership, the nation's largest chamber of commerce.
I have extensive experience leading communications for significant organizational changes and events, such as leadership transitions. For example, when the Greater Cleveland Partnership announced its next President and CEO, I managed the communication strategy to ensure a smooth and impactful announcement. This included crafting press materials, coordinating with media outlets, and aligning messaging across stakeholders. The announcement received widespread coverage, positioning the organization as a leader in economic development during this pivotal moment. Read the full story here and listen to a podcast.
At Case Western Reserve University School of Law, I led the global marketing strategy to elevate the school’s brand and expand its reach. Through innovative digital strategies and targeted campaigns, I boosted enrollment by 50% while launching niche degree programs in new international markets. My efforts also helped maintain the school’s top 15 specialty law rankings by U.S. News & World Report and surpass a $50 million capital campaign goal. I also orchestrated the 150th-anniversary celebration, overseeing sub-branding initiatives and a commemorative history book, while leading a skilled marketing team and managing vendor partnerships.
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